International Direct Selling Educational Institute in Middle East

What is the difference between direct selling and multilevel marketing?

Direct selling refers to a distribution method, whereas multilevel marketing refers more specifically to a type of compensation plan found in direct selling. A direct selling company that offers a multilevel compensation plan pays its representatives/distributors based not only on one's own product sales, but on the product sales of one's "downline" (the people a representative/distributor has brought into the business, and, in turn, the people they have brought into the business).

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There is so much confusion about what direct selling is. The Direct Selling Women's Alliance ( has a very clear explanation of what direct selling is. We believe that under the umbrella of direct selling there are three categories - person to person sales, party plan and network marketing. Visit this page to get a very clear picture of this:

I'm sorry I cannot make it to the Dubai event this year, but hope to be there next year.

Nicki Keohohou, CEO
Direct Selling Women's Alliance -


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